Ukraine is full of beans

29/11/2019

On November 29, 2019 took place IV Annual Specialized International Conference “THE FUTURE OF PULSES”. This event was supported by the Ministry of Agrarian Policy and Food of Ukraine and the Global Pulse Confederation.

The 300 participants from the countries of the Black Sea Region, the European Union, Middle East and Africa were discussing prospects of development of the Ukrainian legumes industry.

Producers, farmers, traders, seed companies, scientists, representatives of international organizations, state institutes and logistics companies, (for example, such as ALPHACOSTA UKRAINE), exchanged experiences and ideas for creating an effective bean business.

Demand for legumes is traditionally high in the EU, India, Pakistan, Turkey.

But Ukraine is also aimed at new markets. To take a strong place in the world trends, we considered the “Blue Ocean” strategy:

• to create a new market space instead of fighting on the existing one by using producing meat from peas;
• to form and receive new demand in order to be out of competition by breeding new natural varieties of legumes;
• to break value-cost tradeoff using results of various tests, modern technologies, cleaning and storage, packaging and logistics.

Participants celebrated the end of the working day with a prize draw and a music party.

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